If it’s capable of achieving its objective by proposing scripted responses, it doesn’t necessarily mean that the chatbot is intelligent. However, in certain cases, a company may need a more advanced virtual assistant, endowed with true AI. Infinitely more complex, a project like this entails calling upon various areas of expertise and deploying a long-term strategy to make the bot functional and relevant, with the ability to evolve. Does it sound overwhelmingly complicated? Not if you take these seven tips for implementing a smart chatbot and follow them to the letter!
1. Define your chatbot project
A successful project rests on a solid foundation. Start by identifying the primary conversational scenarios that will form the basis of your intelligent chatbot. This step is an indispensable condition for defining the boundaries of your project. And it will enable you to determine which technology is most appropriate!
2. Build on what you already have
The most relevant knowledge base to integrate into your bot stems from your existing information. Ask your Customer Service Department to make a list of recurring questions and use this to create a database that’s both comprehensive and precise. This will help you anticipate your users’ frequently asked questions.
3. Configure your bot’s intents
By “intents,” we mean the basic questions your bot should be able to answer. Just as in the case of a “classic” conversational agent without AI, these level-one questions will need to be configured.
4. Personalize your chatbot
To optimize the interactions between your bot and its users, give it a genuine personality. Variation in its expressions, its tone of voice and its speech rate are just some of the characteristics that will contribute toward personalizing your virtual assistant, thereby creating more empathy on the part of its users. What if you gave it an appearance by means of an avatar?
See: Are smart avatars the future of marketing?
5. Put your virtual assistant to the test
Before deploying it, test your chatbot by subjecting it to real-life situations. First, have your project team test it internally. Then submit it to a user panel. These training sessions will ensure that the bot functions correctly and will help you perfect it without disappointing any users. And since we’re dealing with a smart chatbot, why not submit it to the famous Turing Test?
6. Employ other building blocks of artificial intelligence
The art of conversation isn’t your smartbot’s only talent. There’s nothing stopping you from integrating other AI building blocks in order to develop its personality: detection of user intent, a touch of humor, sensory perception (capturing sounds and images), information interpretation, language processing, etc. The possibilities are innumerable!
7. Continue enriching your chatbot once it’s implemented
In order to last, your bot must be able to evolve. Instill a bit of machine learning into the project. That way, your smart chatbot will be able to learn throughout its lifetime. It will develop its knowledge base so that it can respond to users’ questions with increasing efficiency and relevance.
Deployment of a chatbot endowed with artificial intelligence opens up some incredible prospects in terms of customer relations. To get the most out of it, it’s indispensable to prepare your project properly and follow your virtual assistant’s evolution closely. You’ll see: its users will quickly find that they can’t do without it.
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